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Description
WHARTON on DYNAMIC COMPETITIVE STRATEGY "A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the... read more
First Sentence
One of the significant competitive challenges for managers is to accurately define the existing boundaries and structure of the competitive arena-in order to understand, outmaneuver, and react to existing rivals-without making dangerous oversimplifications that can blind one to changes that will upset the prevailing rules.
Table of Contents
Authors & Contributors
- Robert Gunther (Author)
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