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Liked It “Buzz happens when your customers start to talk to other people about the benefits of your product or service. A powerful story gets this process started. So, it's no wonder that author Mark Hughes has the ability to tell an entertaining story. He sets the stage for his interesting tales with his...” see full review » see other reviews » |
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“Buzz happens when your customers start to talk to other people about the benefits of your product or service. A powerful story gets this process started. So, it's no wonder that author Mark Hughes has the ability to tell an entertaining story. He sets the stage for his interesting tales with his personal account of how he convinced a small town in Oregon to rename itself after his Internet start-up company. The book is full of great anecdotes about brands that reaped huge rewards by pursuing a buzzmarketing strategy, and it flows naturally from story to story. Hughes intertwines his key points throughout. The book is certainly not heavy reading, but it may rejuvenate creative marketing minds. getAbstract.com strongly suggests it to marketers withering under the strain of expensive budgets while achieving poor sales results. Who knows, maybe a little buzz could help.”
getAbstract wrote this review Friday, October 31 2008. ( reply | permalink ) Was this review helpful? Yes | No
“Buzzmarketing: Get People to Talk About Your Stuff” By Mark Hughes is a quick dive into how some well known brands (and some not so well known ones) used word of mouth to create successful campaigns and gain market share. The premise of the book is that traditional marketing methods yield traditional and average results. Word of mouth can be 10 times more effective than TV or print.
Pek P wrote this review Friday, June 27 2008. ( reply | permalink ) Was this review helpful? Yes | No
Read the rest on
[a href="http://blog.pekpongpaet.com/2008/06/03/buzzmarketing-book-review/"]my blog post”
“The Power of Word-of-Mouth
Arpit Mehta wrote this review Saturday, September 30 2006. ( reply | permalink ) Was this review helpful? Yes | No
The inclination of people is to go with what's familiar. The same applies to advertising. When's the last time you bought a product just because you saw an ad for it on TV? TV is filled with ads, and there's no way to tell (from the ads) if the product is any good. But what if you see an ad about a product you want, and hear from a friend that the product is in fact what it says? Your inclination is to at least give it a try. What changed is that you experienced the familiar. Your friend has no interest in the company's progress (unless they work for it), and so you feel safer hearing from them (the familiar) than from the ad. That is what BuzzMarketing is all about. It's getting people to start talking about your product, and telling family, friends, and even strangers about it. Mark Hughes outlines certain buttons that could be pushed to generate buzz. And the great thing is that he provides examples from his own career as well as those of others to help understand how you can push those buttons. If you get media play over those, it's that much better. You'd be surprised at the response you'll get from the public when you have a buzzworthy ad campaign. This book has definitely helped my understanding of viral marketing, and I hope it helps you just the same.”
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