Buzzmarketing: Get People to Talk About Your Stuff
As VP of marketing at online retailer Half.com, Mark Hughes didn?t have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight million in just three years. His secret? Making the company a magnet for media attention and word-of-mouth, by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com?called...
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Top tags: marketing, viral marketing, social media, strategy, business
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