Books

Welcome to the beta version of Shelfari’s new Book Detail pages!

These pages are editable by the community, so please contribute! Click here to learn more about this feature. We’d love to hear your feedback.

see page history

Description

Serious Play is about serious work: how the world's leading companies model, prototype, and simulate to innovate. Increasingly, prototypes are the key platforms and models are the core media for managing risk and creating value. They allow for cost-effective creativity, encourage profitable... read more

Ridiculously Simplified Synopsis

Write a ridiculously simplified synopsis.

First Sentence

We shape our models, and then our models shape us.

Authors & Contributors

  1. Michael Schrage (Author)

Popular Tags

  1. design thinking
  2. simulation 
 

Books with Additional Background Information

List the books that contain additional information about this book.

Books That Influenced This Book

List the books that influenced this book.


If you have any suggestions for how we can improve this page or if there are sections that you would like us to add, please let us know.

Advertisement