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Description
Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their... read more
First Sentence
COMMODITIZED. No company wants that word applied to its goods or services.
Table of Contents
Authors & Contributors
- James H. Gilmore (Author)
- B. Joseph Pine
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