“I ended up picking up this book because I follow David Lee King's blog, which focuses on the evolution and growth of technology and social media, particularly with regard to their use in libraries. As a result, I had a good sense of what I was going to be getting out of this book, and I wasn't disappointment. At its core, is a book that introduces all of the core elements of creating and utilizing social media not only to reach out to your target audience, but also to start conversations with those in the audience.
King has provided a good manual for beginners who are hoping to jump into social network to promote their business or non-profit organizations. He highlights all of the important dos, don'ts and best practices. Since I teach a lesson on Web 2.0 and how libraries can use it well, this book really had a draw for me. While I have to admit that I didn't learn a lot of new things with this book because of my experience and expertise, King really does a great job of presenting it. I had a good sense of reinforcement as to how I present the topic in my lecture.
One of the great things about this book is the conversation style. King highlights that it is important to use a professional, yet casual tone when writing in the various social networking environments, and he does just that in this book. Not only does it provide a great example, but it also makes the topic less intimidating for those with less experience and comfort with social media. You really feel like he is sitting down to talk to you about the topic.
I actually think that this really is a must-read for those looking to explore Web 2.0, but are uncomfortable experimenting and just trying things out.”