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Description
This book examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. This fifth edition of a successful book includes new material on: The implications of terrorism and the threat to the demand for air travel. The... read more
First Sentence
There is a popular misconception when the term "marketing" is defined - that it is not a very edifying activity.
Table of Contents
Authors & Contributors
- Stephen Shaw (Author)
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