Brand Hijack : Marketing Without Marketing by Alex Wipperfurth - Shelfari

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Description

Out of nowhere, a brand like Red Bull, The Blair Witch Project , or even the Howard Dean campaign takes off with little or no conventional marketing. How do these "accidents" really happen, and why do they ultimately succeed or fail? Welcome to marketing without marketing: the emergence... read more

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Alex Wipperfu?rth (Author)

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