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Description
A publishing first, this is the only book on the market to examine the intriguing history, evolution, and application of four specific genres of dynamic letterforms: hand-drawn, vernacular, humorous, and digitally driven. The book provides a historical context for each genre and... read more
First Sentence
Within the graphic design profession a distinction is made between "fine" typographers who adhere to traditional standards of composition, and quotidian commercial artists who create most of the graphic minutiae in the mass marketplace.
Table of Contents
Authors & Contributors
- Steven Heller (Author)
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