BRANDchild: Insights into the Minds of Today's... by Martin Lindstrom, Patricia...

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Description

* A unique exploration of children's relationships with consumer brands

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First Sentence

When James Dean swaggered onto movie screens in the 1950s, his rebellious image encapsulated the daring and dreams of an entire generation.

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Authors & Contributors

Martin Lindstrom (Author)
Patricia B. Seybold

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BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands (edit title)

Martin Lindstrom (Author), Patricia B. Seybold (edit contributors)