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The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad (edit title)

Michael A. Cusumano (?) (edit contributors)

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Description

The world's leading expert on the global software industry and coauthor of the bestseller Microsoft Secrets reveals the inner workings of software giants like IBM, Microsoft, and Netscape and shows what it takes to create, develop, and manage a successful company -- in good times and bad -- in... read more

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First Sentence

If the software business were like other businesses, there would be no need for this book.
 

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