Fresh Ideas in Promotion (Fresh Ideas) (edit title)

Shelfari edited the description of Fresh Ideas in Promotion (Fresh Ideas) Sunday, November 15 2009.

• To be successful, today's graphic arts practitioners need to approach design assignments from a communications viewpoint. What is the message? What's the competition doing? How can one ensure that the message is not only heard, but also responded to in the appropriate manner? From firms across the country, more than 100 examples of design solutions to these questions are presented, each with details about print run, cost, concept, special effects, distribution, and response. Included are unusual ideas (puzzles and T-shirts), discussion of clients with a known penchant for innovation (printers, paper manufacturers, nonprofits, and the like), and analysis of both well-known firms and one-person shops. A good source for inspiration. Barbara Jacobs