Scenarios: The Art of Strategic Conversation by Kees van der Heijden - Shelfari

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Description

Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date,... read more

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Scenario-based planning has a long history.

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Kees Van der Heijden (Author)

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