Mythologies
 

Mythologies

by Roland Barthes

"[Mythologies] illustrates the beautiful generosity of Barthes's progressive interest in the meaning (his word is signification) of practically everything around him, not only the books and paintings of high art, but also the slogans, trivia, toys, food, and popular rituals (cruises, striptease, eating, wrestling matches) of contemporary life . . . For Barthes, words and objects have in... (read more)

Top tags: frenchsemioticsnon-fictionphilosophycritical theory (all tags)

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Les C
  • Rated 4 stars

The undiscovered resource of advertising. Take a roll of toilet paper and you have shit; put that roll on a bed-side table and you'll get sex;

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carop
  • Rated 1 stars

Uneven must-have book. Old-fashioned too.

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  • Rated 3.941176 stars
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  • Rated 4.5 stars
 

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