There's no one right way to publish a book but there is one wrong way: uninformed. The phenomenally rapid growth of self-publishing, in particular e-publishing, has taken the world by storm. Never before has there been this great an opportunity for writers to be heard and read, and to build... read more
“Never before has there been this great an opportunity to be heard and read, and to build a global audience. But self-publishing is also the new Wild West, full of promise and snake oil in equal measure.”
Preface
Introduction
How Did We Get Here?
And Where Are We Going?
Shared Concerns
Why Did I Do It?
Useful Links
PART I: The Quick and Easy Way to Self-Publish
1/ To Kindle in Ten Steps
Step 1. Edit Your Manuscript
Step 2. Perform Basic Errors & Omissions Research
Step 3. Acquire Your Book Cover
Step 4. Format Your Manuscript
Step 5. Assign Your ISBN (optional)
Step 6. Choose Your BISAC Categories
Step 7. Decide Upon Digital Rights Management
Step 8. Decide Upon a Price and Royalty
Step 9. Open Your Kindle Account
Step 10. Upload Your Book
Useful Links
2/ Beyond Kindle: the ePub Format
Hiring a Professional Formatter/Convertor
Barnes & Noble’s PubIt!
Uploading to Barnes & Noble’s PubIt!
Distributing Via an Aggregator
Useful Links
PART II: Going the Distance
3/ Manuscript Editing
Spelling and Grammar
Professional Editing Services
Focus Group
Useful Links
4/ Errors & Omissions
Libel
Portrayals of Public Persons
Libelling the Dead
Copyright Infringement
Trademark Infringement
Government Agencies, Public Buildings, and Academic Institutions
Use of Phone Numbers, Addresses, and Other Personal Identifiers
Onus on the Defence
Should You Hire Counsel? Buy Insurance?
Performing Errors & Omissions Research
Useful Links
5/ Copyrighting Your Manuscript
Who is Entitled to Copyright?
Legal Deposit
Useful Links
6/ Digital Rights Management
Obsolescence
DRM is a Corporate Conspiracy to Promote Their Brand
Cheap and Easy is the Ticket
Restricted Use is Inherently Unfair
The Real Money is in the Ancillaries
Piracy Encourages Broad Adoption
eBook Sales Are Forever
The Pirated Copy is Not a Lost Sale
Non-DRM Books Sell Better
It’s Not That Big of a Problem
The Actions of the Crooked Few Unfairly Affect the Honest Majority
DRM Forces Honest People to Become Dishonest
DRM Violates Privacy
Ideology Versus Economics
Useful Links
7/ ISBNs and Other Book Identifiers
The ISBN System
What’s in a Number?
How to Purchase an ISBN
The Hidden Cost of Free ISBNs
The Advantages of Owning Your ISBN
And the Disadvantages
Ease Versus Control
International Standard Text Code
ONIX for Books
BISAC Categories
Useful Links
8/ Interior Book Structure
Front Matter
Body
End Matter
9/ Cover and Interior Images
Image Formats
Image Properties
Color Space
Image Resolution for Print
Image Resolution for eBooks
Book Cover and Product Image
Cover Elements for eBooks
Cover Elements for Print
Sourcing Imagery
Hiring a Professional
Useful Links
10/ Software
Word Processors
Zip Program
Kindle
Mobipocket Creator
Kindle Previewer
Kindle for PC or Mac
Nook for PC or Mac
Sony for PC or Mac
Kobo for PC or Mac
Calibre
Sigil
Adobe Digital Editions
ePubCheck
FlightCrew
Tweak_epub
HTML Editors
Adobe InDesign and QuarkXPress
Adobe Acrobat Professional
Image Editing Software
Useful Links
11/ Manuscript Formatting for eBooks
Imperial Measurements
Cascading Style Sheets
The Normal Paragraph
Styles
Paragraph Formatting
Page Layout
Miscellaneous Text Formatting
Bullets and Lists
Internal Hyperlinks
Footnotes
Fonts
Adding Images to Your Document
Importing Your Cover Into Word
How Images Are Exported From Word
The Advantage of Using 96 ppi
Creating a Table of Contents
“Go to” Menu Markers
Upload to Kindle
Useful Links
12/ Build and Test Your HTML File
Amazon and HTML
Save to HTML
Build a Test Book With Mobipocket Creator
Test in Kindle Previewer
Zip Your Files
Useful Links
13/ Building a Mobi File
Mobipocket Creator
Calibre
InDesign
Useful Links
14/ ePubs
Images in ePubs
Barnes & Noble’s PubIt!
Aggregators and Vanity Publishers
Software Options
ePubs From InDesign CS5
Check for Image Size
Validate Your ePub
Useful Links
15/ Print Production
Formatting
Book Covers
Designing Your Book Using a Word Processor
Using a Desktop Publisher
Fonts
Book Signatures
Proofing Your Book
Cross-Climate Transport
16/ Distribution and Royalties
The Distribution Chain
What’s in a Price?
Agency Versus Distributor Discount: The eBook Price War
eBook Distribution and Royalties
eBook Aggregators
eBook Wholesale Distributors
eBook Distribution Strategy
eBook Returns
Print Distribution
Print on Demand
POD Printing Outside the U.S.
Print Returns
Fulfilment Estimates
Self-Distribution
Useful Links
17/ Marketing Your Book
Know Your Market
Create a Web Presence
Create Pre-Release Hype
Write a Great Book Description
Choose Your BISAC Categories Carefully
Keywords and Tagging
Pricing Your Books
Book Lending
Sample Pages
Promotions
Excerpts and Ads in the Front or Back Matter
Collaborations
Pen Names
Deluxe Editions
Tie-ins
Reviews
Blog Tours
Local Indie Booksellers
Book Signings and Readings
Marketing Campaigns
Postcards and Bookmarks
Stay Positive
Useful Links
18/ Getting Paid
Minimum Account Balance
Withholding Tax
ITIN or EIN?
Acquiring an EIN
U.S. Individual Taxpayer Identification Number: Form W-7
Apostilles
Form W-8BEN
Publishing Under a Pen Name
Useful Links
19/ The Vanity Press Machine
The Book Signing Incentive
The Hard Sell
Manuscript Development
Recognition Programs
List Price
Royalties
Your Book Files
Marketing
And the Moral of the Story is?
Epilogue: Taking the Plunge
Endnotes
Excerpt: Baby Jane
About the Author
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