Selling the Dream by Guy Kawasaki - Shelfari

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Description

Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal,... read more

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Evangelism is the process of convincing people to believe in your product or idea as much as you do.

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Guy Kawasaki (Author)

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