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Description
"The book provides a theoretical and analytical framework that both reflects reality and helps college students understand the reality of the world in which they grew up, live in, and are likely to continue to experience not only in the United States but throughout the world." -Celestino... read more
First Sentence
Ray Kroe (1902-1984), the genius behind the franchising of McDonald's restaurants, was a man with big ideas and grand ambitions.
Table of Contents
Authors & Contributors
- George Ritzer (Author)
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