Customer.Community: Unleashing the Power of Your Customer Base
 

Customer.Community: Unleashing the Power of Your Customer Base

by Drew Banks, Kim Daus

The Internet is the world's largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Customer.Community takes a new look at online communities as a source of value for both customers and businesses; it shows how to build an online "customer community" that gives customers a reason to stay loyal. Drew... (read more)

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  • Rated 4.5 stars
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  • Rated 4.5 stars
 

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