Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability (edit title)

Shelfari edited the description of Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability Thursday, August 27 2009.

• ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROI changes all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts.

Shelfari edited the contributors of Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability Saturday, July 25 2009.

• Added a contributor: James Lenskold: (Primary Author)

Shelfari edited the first sentence of Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability Thursday, July 16 2009.

• Investment or expense? How a company manages its marketing budget drives not only how well the marketing organization can perform, but also how well the company can perform.