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Description
ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROI changes all that, showing marketing pros at every level how to use ROI and other financial metrics to support their... read more
First Sentence
Investment or expense? How a company manages its marketing budget drives not only how well the marketing organization can perform, but also how well the company can perform.
Table of Contents
Authors & Contributors
- James Lenskold (Author)
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