Welcome to the beta version of Shelfari’s new Book Detail pages!
These pages are editable by the community, so please contribute! Click here to learn more about this feature. We’d love to hear your feedback.
Description
Branding is not just an Internet buzz word; it is a high-concept, across-all-boards marketing strategy that can benefit any organization, on line or off. What does it take to create powerful and lasting brand-awareness in the broad marketplace and on the World Wide Web where consumer attention... read more
First Sentence
Consumers who buy Calvin Klein underwear, Ford cars, or Coca-Cola without looking at competitive products are loyal to a brand.
Table of Contents
Authors & Contributors
- Helen Vaid (Author)
Popular Tags
Books with Additional Background Information
List the books that contain additional information about this book.
If you have any suggestions for how we can improve this page or if there are sections that you would like us to add, please let us know.
