Applied Strategic Planning: How to Develop a Plan That Really Works
 

Applied Strategic Planning: How to Develop a Plan That Really Works

by Leonard Goodstein, Timothy Nolan, J. William Pfeiffer

Written by three top consultants and trainers, Applied Strategic Planning shows managers and CEOs a clear, totally effective way to identify and implement strategic objectives.

Applied Strategic Planning surpasses other strategic planning models in many key areas, including:
Emphasis on organizational culture Integration of business and functional plans Performance... (read more)

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