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Description
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can... read more
Memorable Quotes
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“At the top of the pyramid are the wealthy, with numerous opportunities for generating high levels of income”
First Sentence
Turn on your television and you will see calls for money to help the world's 4 billion poor-people who live on far less than $2 a day.
Table of Contents
Authors & Contributors
- C. K. Prahalad (Author)
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