The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (Wharton School Publishing Paperbacks)
 

The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

by CK Prahalad

The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.
It is being done-profitably. Whether you're a business leader or an... (read more)

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devendradeshmukh
  • Rated 4 stars

Very good book by CKP..Learn what sachets did to Indian Shampoo industry..

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  • Rated 3.909091 stars
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Newest Comments

  • carel v

    carel v said:

    Prahalad is one of the major thinkers in todays world. He is a consultant in US but gives his insights on one of the biggest problems nowadays: how to solve poverty. In general poor people can't get money for developing their own business. That's because the structure of thinking about poor prople is dead wrong; we shouldn't see them as 'the helpless' but look at them as people with the same potentials as we have. The 'old' way of thinking blocks all opportunities of the 4 billion poor people in this world.

    posted Monday, November 19 2007
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