Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars (edit title)

Shelfari edited the description of Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars Sunday, August 2 2009.

• When Guerrilla Marketing was first published in 1983, its edgy approach helped it shoot to the top of bestseller lists. The book was a breakthrough for small businesses and has since yielded several classics bearing the immediately recognizable, Guerrilla name. Now, at long last, Jay Conrad Levinson has teamed up with two high-profile PR execs - Rick Frishman and Jill Lublin - to produce GUERRILLA PUBLICITY: Hundreds of sure-fire tactics to get maximum sales for minimum dollars The PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and infusing a marketing plan with publicity hooks. This powerhouse work also includes: Inside information on how to make friends in the media Simple ways to get others to spread the company's message Sample press releases and media kits-"Guerrilla" style

Shelfari edited the contributors of Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars Thursday, July 23 2009.

• Added a contributor: Jay Conrad Levinson: (Primary Author)

Shelfari edited the first sentence of Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars Friday, July 17 2009.

• PUBLICITY IS THE ART OF STIRRING UP INTEREST to promote your product or service.