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Description

When Guerrilla Marketing was first published in 1983, its edgy approach helped it shoot to the top of bestseller lists. The book was a breakthrough for small businesses and has since yielded several classics bearing the immediately recognizable, Guerrilla name. Now, at long last, Jay... read more

Ridiculously Simplified Synopsis

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First Sentence

PUBLICITY IS THE ART OF STIRRING UP INTEREST to promote your product or service.

Authors & Contributors

  1. Jay Conrad Levinson (Author)
 

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