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Description
When Guerrilla Marketing was first published in 1983, its edgy approach helped it shoot to the top of bestseller lists. The book was a breakthrough for small businesses and has since yielded several classics bearing the immediately recognizable, Guerrilla name. Now, at long last, Jay... read more
First Sentence
PUBLICITY IS THE ART OF STIRRING UP INTEREST to promote your product or service.
Table of Contents
Authors & Contributors
- Jay Conrad Levinson (Author)
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