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The Power of Habit
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The Power of Habit (2012) (edit title/settings)

Why We Do What We Do and How to Change It

by Charles Duhigg (Author) (edit contributors)

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Groundbreaking new research shows that by grabbing hold of the three-step "loop" all habits form in our brains--cue, routine, reward--we can change them, giving us the power to take control over our lives.   "We are what we repeatedly do," said Aristotle. "Excellence, then, is not an act,... read more

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  • “My first act of free will shall be to believe in free will. pg272”
    William James

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In the fall of 1993, a man who would upend much of what we know about habits walked into a laboratory in San Diego for a scheduled appointment.

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PROLOGUE: The Habit Cure

PART ONE: The Habits of Individuals
1. THE HABIT LOOP: How Habits Work
2. THE CRAVING BRAIN: How to Create New Habits
3. THE GOLDEN RULE OF HABIT CHANGE: Why Transformation Occurs

PART TWO: The Habits of Successful Organizations
4. KEYSTONE HABITS, OR THE BALLAD OF PAUL O'NEILL: Which Habits Matter Most
5. STARBUCKS AND THE HABIT OF SUCCESS: When Willpower Becomes Automatic
6. THE POWER OF A CRISIS: How Leaders Create Habits Through Accident and Design
7. HOW TARGET KNOWS WHAT YOU WANT BEFORE YOU DO: When Companies Predict (and Manipulate) Habits

PART THREE: The Habits of Societies
8. SADDLEBACK CHURCH AND THE MONTGOMERY BUS BOYCOTT: How Movements Happen
9. THE NEUROLOGY OF FREE WILL: Are We Responsible for Our Habit?

APPENDIX: A Reader's Guide to Using These Ideas
Acknowledgments
A Note on Sources
Notes
Index

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  1. Charles Duhigg (Author)

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Original Language: English
Publisher: Random House
Country: USA
Publication Date: 2012
ISBN: 9781400069286
Page Count: 400

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