Groundbreaking new research shows that by grabbing hold of the three-step "loop" all habits form in our brains--cue, routine, reward--we can change them, giving us the power to take control over our lives. "We are what we repeatedly do," said Aristotle. "Excellence, then, is not an act,... read more
“My first act of free will shall be to believe in free will. pg272”William James
PROLOGUE: The Habit Cure
PART ONE: The Habits of Individuals
1. THE HABIT LOOP: How Habits Work
2. THE CRAVING BRAIN: How to Create New Habits
3. THE GOLDEN RULE OF HABIT CHANGE: Why Transformation Occurs
PART TWO: The Habits of Successful Organizations
4. KEYSTONE HABITS, OR THE BALLAD OF PAUL O'NEILL: Which Habits Matter Most
5. STARBUCKS AND THE HABIT OF SUCCESS: When Willpower Becomes Automatic
6. THE POWER OF A CRISIS: How Leaders Create Habits Through Accident and Design
7. HOW TARGET KNOWS WHAT YOU WANT BEFORE YOU DO: When Companies Predict (and Manipulate) Habits
PART THREE: The Habits of Societies
8. SADDLEBACK CHURCH AND THE MONTGOMERY BUS BOYCOTT: How Movements Happen
9. THE NEUROLOGY OF FREE WILL: Are We Responsible for Our Habit?
APPENDIX: A Reader's Guide to Using These Ideas
Acknowledgments
A Note on Sources
Notes
Index
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