“This books has story of story of how the brain has habits stored away that sometime we fall into with out actually "thinking" about it. It talks about how people and companies have overcome bad habits to be more successful that they thought possible. The book starts a little slow with a story of Eugene who goes on walks around his neighborhood without actually thinking about it or even knowing where he is going or how to get home. But somehow he always finds his way back home.
This was a very enjoyable read and gave me 3 or 4 more topics i want to read a little more on.