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Liked It “Extraordinarily insighful!” see full review » see other reviews » |
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“Lots of insights, lots of information. I think this book is a must to understand the reality that we are living today.”
keyword seo wrote this review yesterday. ( reply | permalink ) Was this review helpful? Yes | No“Extraordinarily insighful!”
vishvesh a wrote this review Tuesday, October 6 2009. ( reply | permalink ) Was this review helpful? Yes | No
“I bow to my google overlords. Great read!”
Jak AVergonzado wrote this review Sunday, August 30 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Bought this in KL. Yet to start on it. Another Google book. Building on my dreams”
Isman Tanuri wrote this review Wednesday, July 1 2009. ( reply | permalink ) Was this review helpful? Yes | No“Great book on the history of search on the Net...starts with the oldest ones to AltaVista to Yahoo to Google. Ends with ideas where search may be headed in the future.”
Viswanathan K wrote this review Friday, May 22 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Anyone in software industry should read this. An end to end story on search, keyword marketing, blue-and-blacks of search, impact on on-line life style.
naishe wrote this review Saturday, January 10 2009. ( reply | permalink ) Was this review helpful? Yes | No
It goes on talking technology, work culture, business moves, and unlimited power that search gets every time you hit that innocuous looking search button and creating a database of intention for the search engine to analyze and possible exploit the trend, mass interest.
It gives a wage and perhaps not-so-accurate glimpse of future of search.
I liked the Afterword the most. It is very mature, precise and threatening and questioning on roles, powers and controls, and economy of search.
I rate it 5 of 5.
5/5”
“This was a worthwhile read as a reminder of what has and is changing with the search economy. For those of us who live it every day, it is all obvious, but reading it as a reminder is valuable. ”
Brent Watson wrote this review Tuesday, December 30 2008. ( reply | permalink ) Was this review helpful? Yes | No
“The idea of making billions of dollars on a business based on searching online indexes is inconceivable, except when you consider how the Internet has changed the business world. This concept is so vague that it is difficult even to consider, let alone write about. Yet author John Battelle has done a thorough, entertaining job of identifying how this attempt to pin down cyberspace works, and how two graduate students turned their mathematical challenge into Google, the fastest growing company in history. While this is primarily a corporate biography, Battelle does not pander to the company’s billionaire founders. They are portrayed as authoritarian geeks with few warm qualities - and as visionary engineers who turned their killer application into a business that successfully defied Wall Street when it went public. This is a great story. getAbstract.com recommends it to technology fans searching for meaning and to business readers who want to understand the future of search technology. Or, as Google says: search and you shall find.”
getAbstract wrote this review Friday, October 31 2008. ( reply | permalink ) Was this review helpful? Yes | No
