The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (edit title)

Shelfari edited the description of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Saturday, August 1 2009.

• How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture • The Wall Street Journal and BusinessWeek Bestseller • Finalist for the Goldman Sachs/FT Business Book of the Year Award What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing. But The Search offers much more than the inside story of Google’s triumph. It’s a big- picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

Shelfari edited the contributors of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Thursday, July 23 2009.

• Added a contributor: John Battelle: (Primary Author)

Shelfari edited the first sentence of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Friday, July 17 2009.

• By the fall of 2001, the Internet industry was in full retreat.