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Description
As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, sociopolitical environment and cultural system. Riding the Waves of Culture shows international managers how to... read more
First Sentence
This book is about cultural differences and how they affect the process of doing business and managing.
Table of Contents
Authors & Contributors
- Alfons Trompenaars (Author)
- Fons Trompenaars
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