Books
x dismiss this message

Did you know you can edit this page?

see page history

Description edit see section history

From bestselling author Walter Isaacson comes the landmark biography of Apple co-founder Steve Jobs. Isaacson provides an extraordinary account of Jobs’ professional and personal life. Drawn from three years of exclusive and unprecedented interviews Isaacson has conducted with Jobs as well as... read more

Summary edit see section history

At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century... read more (warning: may contain spoilers)

At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.

Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.

People edit see section history

  • Steve Jobs: The co-founder of Apple Inc. He was born in 1955 and died in 2011. Biological mother was from Wisconsin; biological father was a Syrian Muslilm. Adopted by a couple from San Francisco, CA and named Steven Paul Jobs.
  • Tim Cook: The former Operations Chief of Apple Inc. who took over as CEO in August 2011, shortly before Jobs died of cancer.
  • Steve Wozniak: Co-founder of Apple Inc.; Engineer. Met Jobs while Jobs was still in high school and the two clicked.
  • Laurene Jobs: Steve Jobs' wife and mother of three of his children. (nee Powell)
  • Al Alcorn: Chief engineer at Atari, who designed Pong.
  • Gil Amelio: Became CEO of Apple in 1996, bought NeXT, bringing Jobs back.
  • Bill Atkinson: Early Apple employee, developed graphics for the Macintosh. Responsible for the ability to move "windows" around on the screen (with overlap, some hidden etc.) and for flowing graphics onscreen and for trackball mice.
  • Chrisann Brennan: Jobs's girlfriend at Homestead High, mother of his daughter Lisa.
  • Lisa Brennan-Jobs: Daugher of Jobs and Chrisann Brennan, born in 1978; became a writer in New York City.
  • Nolan Bushnell: Founder of Atari and entrepreneurial role model for Jobs.
  • Bill Campbell: Apple marketing chief during Jobs's first stint at Apple and board member and confidante after Jobs's return in 1997.
  • Robert Friedland: Reed student, proprietor of an apple farm commune, and spiritual seeker who influenced Jobs, then went on to run a mining company.
  • Joanna Hoffman: Worked on the original Mac team. Was one of the few people with the courage to really stand up to Jobs.
  • Jonathan "Jony" Ive: Chief designer at Apple, became Jobs's partner and confidante.
  • Mike Markkula: First big Apple investor and chairman, one of Steve's father figures.
  • Arthur Rock: Legendary tech investor and early Apple board member. Another father figure for Jobs.
  • John Sculley: Former Pepsi exec whom Jobs brought into be CEO of Apple who later was instrumental in ousting Jobs from his own company. Good at marketing.
  • Larry Ellison: Neighbor and best friend. Oracle CEO
  • Dada: Editor
  • Mona Simpson: Sister of Steve Jobs and successful author. Steve reconnects with her as an adult after he seeks out his birth mother.
  • John Lasseter: Cofounder and chief creative officer of Pixar.
  • Paul Reinhold Jobs: Jobs's father, adopted Jobs in 1955; former Coast Guard; worked for International Harvester, as a used car salesman, and as a repo man. Very mechanically inclined. Very muched influenced Steve's attention to detail.
  • Clara Jobs: Jobs's mother, adopted Jobs in 1955; was married once before prior to marrying Paul Jobs. Worked as a bookkeeper.
  • Larry Lang: One of the Jobs's neighbors who was an engineer at HP. Showed Jobs a carbon microphone that didn't have an amplifier.
  • Emma Jean "Teddy" Hill: Jobs's fourth grade advanced class teacher who recognized Jobs's potential and found a way to inspire him to learn.
  • Ron Wayne: Atari employee who was friends with Jobs in Jobs's early days with Atari. Originally a 10% owner of Apple Computers. Sold his 10% share early on in the history of Apple. Created the original logo for Apple.
  • Daniel Kottke: Friend of Jobs at Reed College. Shared Jobs's interest in Buddhism. Helped with assembly in the early days of Apple Computers.
  • Elizabeth Holmes: Kottke's girlfriend. Sometimes cooked for Jobs during college. Also into the Eastern religion movement. Early bookkeeper for Apple Computers.
  • Regis McKenna: Early PR person hired by Apple to get the word out about their products. Frank Burge was Apple's first contact with the PR firm. Created the new logo for Apple.
  • Jef Raskin: Wanted to develop an all inclusive computer with a graphical interface. Professor to Atkinson. Worked on the MacIntosh.
  • Bill Gates: Microsoft CEO.
  • Avie Tevanian: Software engineer and "buddy" from NeXT
  • David Winchell: This is an intimate look into the life of a legend. Great book. Very well written.
  • Powell: Add a description of this character.
  • Bob Dylan
  • Katzenberg
  • Rubinstein
  • Woolard
  • Bono
  • Reed
  • Smith
  • Murdoch
  • Eisner
  • Catmull
  • Bob Iger: Disney CEO who engineered merger of Disney with Pixar.
  • Perot
  • Johnson
  • Lee Clow: Principal at the ad agency TBWA-Chiat-Day
  • Woody
  • Levinson
  • Joanne
  • Gassée
  • Erin
Show all 53 characters
Popular Covers

Loading covers…

Choose your book’s cover

Quotes edit see section history

  • “You need to force yourself to plan as if you will live for many years.”
    Steve Jobs
  • “In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you."”
    An old Hindu saying Jobs used on the invitations to his 30th birthday bash
  • ““Picasso had a saying—‘good artists copy, great artists steal’—and we have always been shameless about stealing great ideas.””
    Steve Jobs
  • “"Nothing kills humor like a general and boring truth."”
    Scott Adams
  • “"I'm going to be in meetings 24/7 for probably two days and i want you to be in every single one because you'll learn more in those two days than you would in two years at business school." <Note: Wouldn't that work out to be 24/2?>”
    Steve Jobs
  • “Simplicity is the ultimate sophistication.”
    Leonardo da Vinci
  • “I want to believe in an afterlife. That when you die, it doesn't just all disappear. The wisdom you've accumulated. Somehow it lives on. The he paused for a second and he said 'yeah, but sometimes I think it's just like an on-off switch. Click and you're gone.' He said—and paused again, and he said, "And that's why I don't like putting on-off switches on Apple devices.”
    Steve Jobs
  • “Jobs grilled him (Ron Wayne): “When you see a beautiful woman, what do you feel?” Wayne replied, “It’s like when you look at a beautiful horse. You can appreciate it, but you don’t want to sleep with it. You appreciate beauty for what it is.” Wayne said that it is a testament to Jobs that he felt like revealing this to him.”
    Steve Jobs & Ron Wayne
  • “Deciding what not to do is as important as deciding what to do.”
    Steve Jobs
  • ““People DO judge a book by its cover. We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.””
    Mike Markkula
  • “"There falls a shadow, as T. S. Eliot noted, between the conception and the creation. In the annals of innovation, new ideas are only part of the equation. Execution is just as important."”
    Walter Isaacson
Show all 11 quotes from this book

Setting & Locations edit see section history

Show all 46 settings

Organizations edit see section history

  • Apple Inc.: The company Steve Jobs & Steve Wozniak started in 1976.
  • Pixar: The computer graphic design business that Jobs purchased, which became famous for movies such as: Toy Story, The Incredibles, Finding Nemo. Jobs owned part of Pixar in its early days.
  • Atari: Atari, Inc. was founded in 1972 by Nolan Bushnell and Ted Dabney.
  • Microsoft Corporation: Started out writing software for Apple and IBM. Became a competitor of Apple Inc. using the software written for IBM.
  • Xerox Corporation: Had a research center in Palo Alto, CA known as Xerox-PARC. Wanted to create a small computer with a graphic user interface (GUI) rather than DOS prompts. Bitmap system used to create gorgeous display. Xerox venture capital wanted to be part of Apple in 1979. Apple got to see technology at Xerox in exchange for Xerox buying 1 million shares. Apple used many of these ideas in their MacIntosh design.
  • Intel: Integrated Technology Corp. one of the early makers of semiconductors. Also one of the first companies to make a microprocessor.
  • Walt Disney Company: Disney struck up a production deal with Pixar because wanted John Lasseter back. John Lasseter was trained by Disney and went to work for Lucasfilm/Pixar after Disney's workplace didn't prove a good fit for him.
  • Pepsi-Cola Bottling: Company Scully worked for when Jobs recruited him to Apple Inc.
  • Oracle: Engineers hardware and software that work together.
  • NeXT Computer: Company Jobs started after leaving Apple Inc. Company was later purchased by Apple Inc. to bring Jobs back to Apple.
  • IBM (International Business Machines): Marketed an early personal computer (PC). Often called "Big Blue".
  • TBWA\Chiat\Day: Lee Clow's Advertising firm primarily responsible for Apple's success from late 90's into the 21st century.
  • Power Computing: One of the companies to which Apple licensed the Mac OS for producing non-branded hardware in the late 1990's.
  • Dream Works: Add a description of this organization.
Show all 14 organizations

First Sentence edit see section history

In the early summer of 2004, I got a phone call from Steve Jobs.

Table of Contents edit see section history

Characters
Introduction: How this book came to be

Chapter One
Childhood

Chapter Two
Odd Couple

Chapter Three
The Dropout

Chapter Four
Atari and India

Chapter Five
The Apple I

Chapter Six
The Apple II

Chapter Seven
Chrisann and Lisa

Chapter Eight
Xerox and Lisa

Chapter Nine
Going Public

Chapter Ten
The Mac is Born

Chapter Eleven
The Reality Distortion Field

Chapter Twelve
The Design

Chapter Thirteen
Building the Mac

Chapter Fourteen
Enter Sculley

Chapter Fifteen
The Launch

Chapter Sixteen
Gates and Jobs

Chapter Seventeen
Icarus

Chapter Eighteen
NeXT

Chapter Nineteen
Pixar

Chapter Twenty
A Regular Guy

Chapter Twenty-One
Family Man

Chapter Twenty-Two
Toy Story

Chapter Twenty-Three
The Second Coming

Chapter Twenty-Four
The Restoration

Chapter Twenty-Five
Think Different

Chapter Twenty-Six
Design Principles

Chapter Twenty-Seven
The iMac

Chapter Twenty-Eight
CEO

Chapter Twenty-Nine
Apple Stores

Chapter Thirty
The Digital Hub

Chapter Thirty-One
The iTunes Store

Chapter Thirty-Two
Music Man

Chapter Thirty-Three
Pixar's Friends

Chapter Thirty-Four
Twenty-first-century Macs

Chapter Thirty-Five
Round One

Chapter Thirty-Six
The iPhone

Chapter Thirty-Seven
Round Two

Chapter Thirty-Eight
The iPad

Chapter Thirty-Nine
New Battles

Chapter Forty
To Infinity

Chapter Forty-One
Round Three

Chapter Forty-Two
Legacy

Glossary edit see section history

  • lapidary: characterized by an exactitude and extreme refinement
  • memento mori: An object serving as a warning or reminder of death.
  • zeitgeist: The defining spirit or mood of a particular period of history as shown by the ideas and beliefs of the time.

Themes & Symbolism edit see section history

Series & Lists edit see section history

This is book 8 of 15 in New York Times Bestsellers - Nonfiction (Current). (authoritative list)

Preceded by The Vow: The True Story Behind the Movie, and followed by Killing Lincoln.

This is book 1 of 16 in New York Times Bestsellers - Hardcover Nonfiction (Current). (authoritative list)

Followed by Killing Lincoln.

This book is in Amazon.com Best Books of 2011. (authoritative list)
This is book 1 of 10 in Amazon.com Best Books of November (2011). (authoritative list)

Followed by Catherine the Great.

Authors & Contributors edit see section history

  1. Walter Isaacson (Author)

First Edition edit see section history

Original Language: English
Publisher: Simon & Schuster
Country: United States
Publication Date: October, 24 2011
ISBN: 1451648537
Page Count: 656

Classification edit see section history

Notes for Parents edit see section history

Reading Level: Adults

A no holds barred look at Jobs life. Includes Jobs's abandonment as a baby, and Jobs year(s)-long denial of parentage of his daughter Lisa who was born out of wedlock.

Links to Supplemental Material edit see section history

Books with Additional Background Information edit see section history

   
  • All About Steve
  • Revolution in the Valley
  • Inside Steve's Brain
  • Apple's Cores: Steve Jobs and the Power of Passion
  • iWoz
  • iCon
  • Anywhere but Here
  • Zen Mind, Beginner's Mind
  • Be Here Now
  • Autobiography of a Yogi
  • Cutting Through Spiritual Materialism
  • The MacIntosh Way
  • Appledesign: The Work of the Apple Industrial Design Group
  • Steve Jobs & the Next Big Thing
  • The Pixar Touch

We’re hiding the errata, movie connections, books that influenced this book, books influenced by this book, books that cite this book and books cited by this book sections. If you would like to add content to them, you must first make them visible.