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Description
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning , this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
First Sentence
While the mind may be a mystery, we know one thing for certain: it's under attack.
Table of Contents
Authors & Contributors
- Jack Trout (Author)
- Steve Rivkin
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