Bottom-up Marketing by Al Ries, Jack Trout

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Description

From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.

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Authors & Contributors

Al Ries (Author)
Jack Trout

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business/marketing

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Bottom-up Marketing (edit title)

Al Ries (Author), Jack Trout (edit contributors)