Marketing Warfare (edit title)

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Most Helpful Reviews

Liked It Rated 4 stars “Jack Trout's concept of positioning has long served as one my key elements on brand.” see full review » see other reviews »

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  • Rated 4 stars

  “Jack Trout's concept of positioning has long served as one my key elements on brand.”

  Trent Bigelow wrote this review Sunday, November 22 2009. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 0 stars

  “Marketing de Guerra”

  Silvano Schröder wrote this review Saturday, December 20 2008. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 3 stars

  “Um dos livros que vão ajudar você a entender o Marketing. ”

  EduardoDeboni wrote this review Sunday, September 21 2008. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 0 stars

  “GIST: How marketing is so similar to war (only, with marketing, you fight for the consumers' mindshare)
  
  RECOMMENDATION: Good to read
  
  CONTENT QUALITY: 4
  [5 - Life changing, 4 - Valuable, 3- Nice to know, 2 - Nothing new, 1 - False]
  
  WRITING STYLE: 4
  [5. Un-putdownable, 4 - Fascinating, 3 - Easy reading, 2 - Silly, 1 - complicated]”

  Saravanan wrote this review Friday, November 9 2007. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 5 stars

  “If you want win you need to fight. This book is a good learning guide in the way of challenges and winning.”

  Igor F wrote this review Tuesday, October 30 2007. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 4 stars

  “Must read for MBA's”

  pradie wrote this review Sunday, October 21 2007. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 3 stars

  “nice book”

  rashukhanna_i wrote this review Wednesday, October 3 2007. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 0 stars

  “The real battle field”

  sil_adman wrote this review Tuesday, September 25 2007. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 4 stars

  “Al Ries and Jack Trout churm out a aggressive and realistic book on marketing where marketing is a battlefeild comprising of defensive,offensive,guirella tactics.This book keeps u speedbound throughout.As they say taking care of the care of the customers is important but taking care of the competeitors is a nesessisty.”

  raniwalapalak wrote this review Thursday, September 20 2007. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 0 stars

  “A must for every marketer or any person with interest in marketing history and concepts. Very action oriented.”

  prabchat wrote this review Friday, September 7 2007. ( reply | permalink ) Was this review helpful? Yes | No