Marketing Warfare by Al Ries, Jack Trout - Shelfari

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Description

The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most... read more

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If marketing is war, let us make the most of us.

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Al Ries (Author)
Jack Trout

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