The 22 Immutable Laws of Branding
 

The 22 Immutable Laws of Branding

by Al Ries, Laura Ries

When you call a book The 22 Immutable Laws of Branding, you're pretty much ruling out Oprah's Book Club as potential buyers. (Not that Oprah herself isn't a terrific brand.) This is an audiobook for a narrow demographic: entrepreneurs, top managers, and public-relations directors. Coauthor Al Ries comes off like the eccentric genius that most of these managers keep in a basement office,... (read more)

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Amazon Reviews (5)
 

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Liked It

Jason L
  • Rated 4 stars

If the "Brand Gap" is "Branding 101," consider this book "Branding 201." Many similar ideas to "Focus" (by the same author), but more topics with less detail. Better overview of branding.

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Didn’t Like It

Aisling
  • Rated 1 stars

Like all books by Ries&Ries, this book is a perfect example of how to lose your (future)clients/readers. You feel ripped off as they dont tell you all. Instead they suggest that you should attend their conferences to find the secrets of the trade.
Very disappointing...I would actually recommend Brand Royalty and Brand Failures- great fun, by Matt Haig.

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Community:
  • Rated 3.863636 stars
Amazon:
  • Rated 4 stars
 

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