The 22 Immutable Laws of Branding: How to Build a Product or... by Al Ries, Laura Ries - Shelfari

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Description

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in... read more

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Al Ries (Author)
Laura Ries (Author)

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