Books

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Description

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating... read more

Ridiculously Simplified Synopsis

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First Sentence

THE "GREAT TREE OF LIFE" is how Charles Darwin described his metaphor for the origin of species.

Authors & Contributors

  1. Al Ries (Author)
  2. Laura Ries
 

Books with Additional Background Information

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Books That Influenced This Book

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