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Description
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating... read more
First Sentence
THE "GREAT TREE OF LIFE" is how Charles Darwin described his metaphor for the origin of species.
Table of Contents
Authors & Contributors
- Al Ries (Author)
- Laura Ries
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