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Description edit
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating... read more
Ridiculously Simplified Synopsis edit
First Sentence edit
THE "GREAT TREE OF LIFE" is how Charles Darwin described his metaphor for the origin of species.
Authors & Contributors edit
- Al Ries (Author)
- Laura Ries
First Edition edit
Original Language: English
Publisher: Harperbusiness
Country: Add the country of publication.
Publication Date: 2004
ISBN: 0060570148
Page Count: 320
Publisher: Harperbusiness
Country: Add the country of publication.
Publication Date: 2004
ISBN: 0060570148
Page Count: 320
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 658.827
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