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Description
Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the... read more
Memorable Quotes
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“To be successful at positioning, you have to have the right mental attitude”
First Sentence
How did a hard-sell concept like positioning become so popular in a business noted for its creativity?
Table of Contents
Authors & Contributors
- Al Ries (Author)
- Jack Trout
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