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Liked It “A one-sit down read, and not very fancy, but tons of information. Lots of little "huh's", and a basic education in marketing in about two hours. What more could you ask?” see full review » see other reviews » |
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“A one-sit down read, and not very fancy, but tons of information. Lots of little "huh's", and a basic education in marketing in about two hours. What more could you ask?”
rivers m wrote this review 4 weeks ago. ( reply | permalink ) Was this review helpful? Yes | No
“Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.”
shrinivas ayyar wrote this review Monday, November 9 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Jack was the 90's must read marketing guy for BBAs and MBAs.”
William W wrote this review Tuesday, September 8 2009. ( reply | permalink ) Was this review helpful? Yes | No
“I had read wife's copy of this a while ago. Marketing spelt out as easily and clearly as possible, with easy to understand concept. Biggest takeway: "Be first in any and every market segment”
Isman Tanuri wrote this review Wednesday, July 1 2009. ( reply | permalink ) Was this review helpful? Yes | No
“A good overview of fundamental marketing strategies that are somewhat easy to implement. The book is somewhat dated at this point, so while the content is good, many of the examples are old. I'd love to see an updated version of this.”
Alex J. Mann wrote this review Thursday, June 4 2009. ( reply | permalink ) Was this review helpful? Yes | No
“As 22 Consagradas Leis do Marketing”
Silvano Schröder wrote this review Saturday, December 20 2008. ( reply | permalink ) Was this review helpful? Yes | No
“Sheer wisdom. Amongst a pile of books which scream out of shelves titled "Management" in bookstores, pick this up, if you haven't till now.
Amit P wrote this review Friday, November 21 2008. ( reply | permalink ) Was this review helpful? Yes | No
This book is a must not only for marketing professionals but for every individual in a competitive world. Although backed largely by
empirical data from the late twentieth century American corporate landscape, the laws will be robust through time and space ! ”
“A fast read, with plenty of bright ideas. Some are obvious, and thus reinforced, while others are new. A worthwhile read for anyone involved in business.”
Paul wrote this review Tuesday, May 20 2008. ( reply | permalink ) Was this review helpful? Yes | No
