Jan Tschichold: A Princeton Architectural Press Publication: A Life in Typography (edit title)

• Rated 5 stars

“Of all books I own on typography, this little gem stands out. Is not a manual of how-to, is not a philosophical treatise, is not an analysis of form... It is simply an evening-worth of reading about the life of someone that absolutely loves typography.

Jan Tschichold was an artisan that understood the importance of understatement and clarity in form... and of the importance of the environment AROUND the type. Such as negative space, page composition, proper kerning, leading... Even book-making! ("The Form of the Book"). He even advocated for standardized norms (quite precise) for page sizing, letter scaling and overall architecture of the printed page, while at the same time, proposing asymmetry and playfulness within the page. A rebel genius in the world of heavily traditional typography! This cost him being chased by the Nazis for creating "un-German" typography, but interestingly enough, he reverted his approach on later stages of life... Adopting classicism as his new war cry.

This is the perfect book for those that "think" they know typography... A moment to take a deep breath, sit down, and see the world of type anew from Jan's intuitive eyes. Simplicity will ensue.

I love him for giving us elegant Sabon... and of course the beautifully cohesive "Penguin Books" cover designs.

Quick bio and samples: http://www.linotype.com/609/jantschichold.html (make sure to click "more" after each paragraph)”