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Description
With additional material by Geoffrey Heard and the original foreword by advertising guru the late David Ogilvy, this is a book for anyone who has a say in what appears in print and needs to know whether, as well as looking good, it will do its job by being read. Out of print for several... read more
First Sentence
Why should one magazine advertisement generate thousands of inquiries while a similar ad in the same issue for a competing product fails?
Table of Contents
Authors & Contributors
- Mal Warwick (Author)
- Colin Wheildon
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