Gary Erickson: Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar & Co. - Groups

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Sustainable Marketing 48 books / 72 members / 4 posts Sustainable Marketing is an evolutionary approach that promotes authenticity, community, and responsibility. These are now the critical success factors in the current marketing environment. Our fundamental values are trust in the customer and trust in our vision of a sustainable environment and society. Sustainable Marketing uses resources effectively to produce long-term business value. As a small business, you have a limited amount of money to spend on marketing, and it’s important to focus on what’s cost effective. The current top three are: Word of Mouth, Internet Marketing, and Public Relations. Effective and responsible marketing techniques do not interrupt the customer, they respond to their desires by crafting stories that generate authentic interest. And the best thing about those three is that they all reinforce each other. Sustainable Marketing encourages the process of innovation by turning the marketing process into an experimental, iterative process that has close ties to the customer. Individuals and interactions , on a daily basis are important. Customer Collaboration over customer transactions. Responding to change over blindly following a plan. Share your examples of sustainable marketing in this book group and find out more at sustainablemarketing.com http://www.sustainablemarketing.com

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Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar, Inc.

by Gary Erickson, Lois Lorentzen

Overview: Groups