The New Influencers: A Marketer's Guide to the New Social Media (edit title)

Shelfari edited the description of The New Influencers: A Marketer's Guide to the New Social Media Friday, July 31 2009.

• The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces, who these new influencers are, their goals and motivations, takes a look at the changes they have initiated, and offers strategies for marketing within this dynamic new macrocosm. The New Influencers explores: Why social media are now so influential in consumer decisions Interacting with those within the blogosphere How to take advantage of this new medium The need for complete transparency Strategies for both small and large businesses Whether your company or organization should start a blog

Shelfari edited the contributors of The New Influencers: A Marketer's Guide to the New Social Media Thursday, July 23 2009.

• Added a contributor: Paul Gillin: (Primary Author)