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Description
Managing as Designing explores the design attitude, a focus for managerial analysis and decision making that draws on principles from architecture, art, and other areas of design. Based on a workshop associated with the opening of the Peter B. Lewis Building (designed by Frank Gehry), the book... read more
First Sentence
RECENTLY, OUR faculty had the good fortune to work with the world-renowned architect Frank O. Gehry and his firm, Gehry Partners, on the design and construction of the Peter B. Lewis Building as a new home for the Weatherhead School of Management.
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