The Guru Guide to Marketing: A Concise Guide to... by Joseph H. Boyett - Shelfari

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Description

How can I differentiate my products from the competition? Do customer retention and loyalty programs really work? How do I increase a customers lifetime value to my company? How can I build a strong brand and manage it wisely? To find the answers to these and scores of... read more

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Joseph H. Boyett (Author)

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