Evil plans : having fun on the road to world domination (2011) (edit title/settings)

Ridiculously Simplified Synopsis edit

Write a ridiculously simplified synopsis.

Quotes edit see section history

• “Every time I tried to act normal it gave me the feeling I was being poisoned...”

• Popular Highlights from Kindle Customers

• it’s better to practice a musical instrument for five minutes a day than to practice for two hours once a week.

  Highlighted by 133 Kindle customers

• People aren’t merely buying your product, your Evil Plan; they are buying the story you are telling ... a story that’s not just about you, but about them, and what they could be.

  Highlighted by 127 Kindle customers

• Whatever you’re selling isn’t merely a product or service, it’s also a product of a belief system-your own belief system.

  Highlighted by 99 Kindle customers

• It’s not what you make, it’s what you believe in. That is what people respond to. That is where your enterprise lives or dies.

  Highlighted by 95 Kindle customers

• We humans as a species were designed to compete, not to sit around on our asses. We’re designed to create, not to consume.

  Highlighted by 92 Kindle customers

• your Evil Plan is not about selling per se. It’s more about figuring out where your product stands in relation to personal narrative. If people like buying your product, it’s because its story helps fill in the narrative gaps in their own lives.

  Highlighted by 91 Kindle customers

• Napoleon once said, “I can always regain lost territory. A single second, never.”

  Highlighted by 76 Kindle customers

• Again, it’s not what the product does that matters to us so much, it’s how we socialize around it that matters.

  Highlighted by 73 Kindle customers

• Human beings need to tell stories. Historically, it’s the quickest way we have for transmitting useful information to other members of our species. Stories are not simply nice things to have; they are essential survival tools.

  Highlighted by 61 Kindle customers

• “All markets are conversations.” From your standpoint, that means you have to start “owning the conversation” of whatever space your business occupies.

  Highlighted by 49 Kindle customers

Authors & Contributors edit see section history

1. Hugh MacLeod (Author)

First Edition edit see section history

Classification edit see section history

• Library of Congress: Add the Library of Congress Classification.
• Dewey: 658

Subjects edit see section history

• Books › Literature & Fiction