The Story Factor (edit title)

Shelfari edited the description of The Story Factor Friday, July 31 2009.

• A modern classic, revised and expanded: How the age-old art of storytelling can transform the way we communicate—and the way we do business. The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons’s success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can’t. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From "who I am" to "I-know-what-you’re thinking," Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.

Shelfari edited the contributors of The Story Factor Wednesday, July 22 2009.

• Added a contributor: Annette Simmons: (Primary Author)

Shelfari edited the first sentence of The Story Factor Thursday, July 16 2009.

• Skip looked into the sea of suspicious stockholders and wondered what might convince them to follow his leadership.