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The Story Factor
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The Story Factor (edit title/settings)

by Annette Simmons (Author) (edit contributors)

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A modern classic, revised and expanded: How the age-old art of storytelling can transform the way we communicate—and the way we do business. The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons’s success stories. ... read more

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Skip looked into the sea of suspicious stockholders and wondered what might convince them to follow his leadership.

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  1. Annette Simmons (Author)

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